Happy New Year

Janet Gourand
4 min readJan 7, 2022

Happy New Year!

I love New Year — somehow the idea of a “clean slate” and a whole clean shiny year ahead makes me happy.

I have always been a goal setter, it’s probably in my DNA after 25 years of corporate life! I still set goals but now it’s all around the development of Tribe Sober together with some personal goals.

Before I quit drinking I would always set a goal to “cut down” on alcohol. What a waste of time that was! Now that I have educated myself about alcohol I can see that it was rather a futile goal. Not only is alcohol chemically designed to be addictive but I just don’t possess an “off” switch and will never be able to “drink responsibly”.

By using will power alone I could usually manage a dry (ish) January but inevitably come February I would be out of control again — and feeling miserable.

In my seventh year of sobriety I don’t even bother to set goals around my drinking. It’s a no-brainer for me to stay sober and in fact my recovery is the foundation on on which the rest of my life has been built. Another advantage is that any goals that I do set are so much more likely to be achieved now that I am not drinking!

My life has changed so much since I stopped drinking on May 23rd 2015 that I agree 100% with sober celeb Matthew Perry who says:-

“The thing is if I don’t have my sobriety I don’t have anything”

Our January Challenge is flying! We have already raised $1,567 which is enough to provide yoga and life skills classes for 100 underprivileged children. Our target is to sponsor 240 children so we are nearly half way there!

Just $16 will sponsor one child for a whole year of yoga and life skills which gives them a sense of peace and safety. This is our seventh year of supporting Earthchild via our Dry January Challenge — you can read more about our work here.

The Challenge is open until the end of January so you can even register on 31st January and do a “Dry February” — after all it is the shortest month 😉 Popular start dates seem to be 10th or 17th January this year.

All you need to do is to make a small donation to a good cause and we will send you an email every day full of tools, tips and motivation to get you through an alcohol free month. We’ll also put you on a WhatsApp Group so you can connect with the other Challengers.

If you have the slightest doubt that taking just one month off alcohol has significant benefits then you need to read this blog.

If you are looking to make a permanent change and go for an Alcohol Free Lifestyle then this Challenge could be the kickstart you need.

We are in touch with most of the people who have been through our workshops (that’s more than 1,000 people) and I have come to an interesting conclusion recently. A bit of an a-ha moment for me.

Of the people who want to quit completely most of them find:

The first 30 days is the toughest time (so it makes sense to use the Dry January Challenge to get access some online support)

As people complete their first 100 days it gets easier as the brain gets “rewired”, the body begins to heal and not drinking becomes the new normal. During this time people say that they get GLIMPSES of the benefits of alcohol free living — and they like what they see.

After 6 months people tend to be in a completely different place mentally and physically. Anxiety levels have plummeted, energy is sky high, they have lost weight and no longer fear socialising without alcohol as they have learned the survival tricks.

The sad thing is that many people (and I was one) spend their lives getting on and off the wagon which means that they do those first few weeks over and over again — and of course those first few weeks are the hardest and you never get to experience any of the many benefits of sober living. The result of wallowing in these dark days of trying and failing is that your subconscious mind picks up the idea that this is what sobriety is all about and that it sucks. That could be why sobriety gets such a bad press and is labelled as boring and difficult.

So whether you want to use the Dry January Challenge to get you through those tough early days on the way to permanent sobriety, or whether you just fancy a 30 day “detox” please click here and register right now!





Janet Gourand

I am a Brit living in South Africa. Finally managed to quit drinking in 2015 - I set up Tribe Sober to help others do the same. Podcast & tribesober.com